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Maister

Your design dictionary.

If you’re not a UI/UX designer and you found yourself starting to build products and websites with AI, it can be hard to describe exactly what you have in mind. You know what it looks like in your head, but you don’t have the vocabulary to verbalize it to your AI assistant. So we made it easier for you and put everything you need to know in a dictionary, so you can build the design of your dreams.

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Structure and navigation

Structure is how the site is organized as a whole: which pages exist, how people move between them, and the order of content on each page.

Vale & Co.WorkStudioJournalInquire
SitemapHomeWorkStudioJournalContactProjectProjectTeamPost

In a prompt“Sitemap: Home, Services, About, Contact”

Vale & Co.WorkStudioJournalInquire
How the content is groupedServicesBrand identityWebsitesFilmWorkBy sectorBy yearAwardsAboutThe studioPeopleJobs

In a prompt“Group services by client need, not by department”

SproutGet early access
One page, one decisionBookkeeping that finishes itself.Connect your bank and the month closes on its own.Get early accessNo card. No navigation. Nowhere else to go.

In a prompt“A landing page for the spring workshop”

LysWorkPricesContact
Light, and room to moveWhat we doPricesContactEvery link scrolls. Nothing loads a new page.

In a prompt“A one-pager with anchor links in the nav”

Vale & Co.WorkStudioJournalInquire
HomeYou are here/work/studio/journalFour URLs, four pages, each one findable on its own.

In a prompt“Multi-page site with short pages”

Vale & Co.WorkStudioJournalInquire
Furniture, made slowlyA chair you will keep for thirty years.Hand-built in Rotterdam from one plank of European oak.See the collectionVisit the workshop
The hero

In a prompt“Hero with a headline, one line of support and one button”

Vale & Co.WorkStudioJournalInquire
Furniture, made slowlyA chair you will keep for thirty years.Hand-built in Rotterdam from one plank of European oak.See the collectionVisit the workshop
© 2026 Vale & Co.PrivacyTermsContact
Above the fold

In a prompt“Show the price above the fold”

Vale & Co.WorkStudioJournalInquire
Section oneWhat we makeSection twoHow it is madeSection threeCome and see

In a prompt“Six sections, each with one idea”

Vale & Co.WorkStudioJournalInquire
The order the page argues in1 · The problem you came with2 · What it would look like solved3 · Proof that we can4 · The one thing to do next

In a prompt“Flow: problem, approach, proof, offer, contact”

Vale & Co.WorkStudioJournalInquire
Ready when you are.Book a callOne clear action. Everything else is quieter.

In a prompt“One primary CTA per page: Book a call”

Vale & Co.WorkStudioJournalInquire
Instagram→Landing page→Email→BookedFour steps, and nothing optional in between.

In a prompt“Every page ends with a route to the contact form”

Vale & Co.WorkStudioJournalInquire
Furniture, made slowlyA chair you will keep for thirty years.Hand-built in Rotterdam from one plank of European oak.See the collectionVisit the workshop
The nav

In a prompt“Simple nav: logo left, four links, one button right”

Vale & Co.WorkStudioInquire
The nav stays as the page movesScroll a thousand words and the way out is still there.

In a prompt“Sticky nav that shrinks on scroll”

Vale & Co.
WorkStudioJournalContact

In a prompt“Hamburger menu on mobile only”

Meridian GroupServicesSectorsAboutClient login
AdvisoryMergersRestructuringValuationMarketsEquityDebtResearchAssetsFundsPrivate clientsPensions

In a prompt“No mega menu; keep it to five links”

Vale & Co.WorkStudioJournalInquire
Home/Work/The Dunmore TrustThe Dunmore TrustIdentity, website and annual report.

In a prompt“Breadcrumbs on inner pages”

Vale & Co.WorkStudioJournalInquire
OverviewProgramPricesFAQOverviewEach pill jumps down this page rather than loading a new one.ProgramPrices

In a prompt“Anchor links to each program section”

Vale & Co.WorkStudioJournalInquire
 
Vale & Co.RotterdamWorkStudioPrivacyTermsInstagramEmail
The footer

In a prompt“Dark footer with contact details and a newsletter sign-up”

Vale & Co.WorkStudioJournalInquire
WorkDunmore TrustNorth CoatMaison ÉlyseEvery card opens a page of its own.

In a prompt“Case-study index with cards linking to detail pages”

Vale & Co.WorkStudioJournalInquire
Work / Dunmore TrustDunmore TrustRoleIdentity, websiteYear2026TeamFour people, nine weeks

In a prompt“Each service gets its own detail page”

Vale & Co.WorkStudioJournalInquire
404That page has moved.It was probably the journal. Here are the three most-read pieces.Back to homeSearch

In a prompt“A friendly 404 page with a route home”