Your website is live, people can find it, and you know how it was made, down to the last record in your domain settings. This last chapter is short. It covers how to keep your website up to date, how to bring more people to it, and what you could add later.
Changing your website later
A website is never quite finished. Prices change, you add a service, a photo starts to look dated. The good news is that a change now takes minutes, not a call to a developer.
Open the Claude desktop app, click Code, and choose your website folder: it is under Recent in the folder control. Then describe the change, just as you did while building, for example: “Change the price of a cut and blow-dry to $85, and add balayage to the services.” Claude Code reads your project notes in CLAUDE.md, so it knows your website straight away, even months later. Check the change in a preview on your phone, then ask it to publish the live version.
If you switched to Claude’s free plan after launch, as suggested in 2.1, switch back to Pro for the month you make your changes. Your website keeps running on Netlify either way.
To keep everything in good shape, set aside half an hour a month: check your numbers, answer reviews, update anything out of date, and send a test message through your forms. Once a year, check that the payment card for your domain is still valid before it renews.
Bring more people to your website
Chapter 7 made sure people can find you. Bringing more of them is a topic of its own, and the businesses that grow usually do a few of these things steadily, rather than everything at once.
- Answer your customers’ questions. A page for each service, and clear answers to the questions customers ask most, help you show up for more searches. They also make it easier for people to choose you.
- Be easy for AI search tools to understand. More and more people ask ChatGPT, Perplexity or Google’s AI answers instead of searching. These tools draw on clear, specific websites, reviews and listings. Everything you did in chapters 4 and 7 helps here too.
- Collect reviews. Ask every happy customer, send them your review link from 7.2, and reply to every review, including the critical ones. For a local business, few things matter more.
- Put your website everywhere. In your email signature, your Instagram and LinkedIn profiles, your WhatsApp Business profile, on your business cards and in your shop window. Ask partners and local organizations to link to you: every link helps Google trust your website.
- Consider advertising, once the basics work. Google and Instagram ads can bring visitors quickly. They are worth it once your website turns visitors into customers, and only with a small budget you measure carefully.
- Measure what works. Ask customers how they found you, and look at your numbers once a month, as in 7.3. Then do more of what works.
What you could add
Your website can grow with your business. Claude Code can add each of these when you need it, in the same way you built everything else.
- An email newsletter. A sign-up form on your website, connected to a newsletter tool such as MailerLite or Brevo, both of which have free plans to start with. A newsletter is the one channel you fully own: no algorithm decides who sees it.
- Automation. Every inquiry added to a spreadsheet, an automatic reply that says when you will answer, or a reminder when you haven’t followed up yet.
- Online payments. A deposit when someone books, or a payment link for a package, for example with Stripe, which charges a small fee per payment and no monthly fee.
- A members’ area. Pages only your clients can see, such as course material or resources. This is a bigger step, closer to building an app, so it is worth doing only once you are sure you need it.
One last thing
When you started this guide, a website may have felt like something other people build. You have now planned, designed, written, built and launched one, with tools that didn’t exist a few years ago. Those skills don’t only apply to websites: the same way of working, describing clearly what you want and checking the result, works for almost anything you want to build with AI.
And now I would really like to see what you made.
Keep learning
You don’t have to figure out the next steps alone.
- Ask a question in the Maister WhatsApp group. Stuck on a step, or wondering how to add something new? Post your question in the Maister WhatsApp group, where other readers and the Maister team help each other out. Didn’t get your invitation yet? Email us at hello@becomeamaister.com and we’ll send it to you.
- Follow along on Substack. I write about life with AI: practical tips, how-tos and honest reflections on what works and what doesn’t. Subscribe at substack.com/@merthebuilds to get new posts in your inbox.
More from Maister: our trainings, including Your Dream Website In A Week Workshop if you would like us beside you for the next website, and the free guides and the design dictionary in the library.
Thank you for building with this guide. I can’t wait to see your website.
Now go and show it off!